Article submission in SEO — What & How? Learn the 5-step process!

Article Submission is one of the many white hat SEO tactics that you can use in Search Engine Optimization to enhance your website ranking and get more relevant traffic to your business website which can help grow your business.

Article submission has been around for some time and continues to provide great results in improving your ranking for SEO.

What is article submission in SEO?

Article Submission is an off-page SEO or a link-building technique that has essentially two steps to it. The first step is to create an article that adds value to the reader. The next step is to submit the article to an article submission site and get a do-follow link ideally or a no-follow link from the article back to the main website.

This helps in increasing the authority of your main website and increase ranks on search engines for your targeted relevant keyword.

What are the benefits of article submission in SEO?

Here are some benefits to carrying out article submission in Search Engine Optimization (SEO) :

1. Build credibility and awareness for your brand by exposing it to different audiences across the internet
2. Building valuable links to your website helps with off-page SEO and building authority for your website
3. Get traffic from people clicking on the backlink in the article and also more people visiting when your site ranks for relevant targeted keywords as a result of the article submission
4. Get new leads and subsequently customers for your business from the increased traffic to your website.
5. Most of the article submission websites are free. So the cost of the entire exercise is relatively low.
6. The time required to write an article and submit it on different article websites is relatively low. This makes this a good marketing option.

What are some tips to write a piece of content or article for article submission?

• There should be proper keyword research done to understand the focus keyword to be used in the article being written.
• The relevant keyword should be used in the article at various places
• The article should be unique and have some valuable information for the reader
• The article should cover all the relevant points to the topic and should be brief
• All the metadata in the article such as titles, headers, keywords, etc. should be easily readable by the search engines
• Make the article readable and user-friendly for the reader by making use of paragraphs, bullet points, headings, etc.
• Create different articles to be submitted at different article submission sites to avoid the issue of plagiarism
• The article should contain at least 500 words

How to submit an article to an article directory website?

1. Create a list of article directory sites that you can consider
2. Select article directories to which you would be submitting the article
3. Create an account on a directory website by registering on the article directory website
4. Fill in the details on the article submission form such as category, keywords, author, etc., and schedule the time and date when the article needs to be published. Mention the article content that needs to be published
5. Submit the article to complete the article submission process

Article submission can also be automated by some websites and software which helps submit your article to multiple article directories automatically. It is often recommended to do manual submission of articles as there is greater control and also the possibility of making edits in the future which is usually lacking in the automated article submission process.

What are some examples of article directories or article submission websites?

• ezinearticles.com
• myarticle.com
• Articlebiz.com
• Storify.com
• Tumblr.com
• quora.com

What are some limitations of article submission?

To scale article submissions you would need a lot of high-quality content that you can place on the article submission websites. Low-quality articles impact the reputation of your brand.

Final Thoughts

It is essential to select article directories that are relevant to your business to get relevant traffic to your website. If done consistently, then article submission can help bring in relevant traffic for a relatively low cost and help increase the authority and ranking of your website.

References

1. Data Flair Article Submission in SEO
2. SearchEngineStream — What is Article Submission in SEO?

Originally published at https://acquirist.com on March 22, 2021.